The Impact of Information Quality, Trust, Anxiety, and Health Consciousness on Intention to Buy Health Supplements in The Post Pandemic Era
Abstract
The purpose of this study is to analyze the factors affecting consumer’s intention to buy health supplements using the expanding theory of planned behavior model. The variables of perceived information quality, trust, anxiety, health consciousness are integrated in the model of this study. A total of 333 valid questionnaire responses were collected via an online survey, from respondents living in Jakarta and suburb (Jabodetabek) area, Indonesia. The findings indicate that perceived information quality influences trust, anxiety, and health consciousness. Moreover, both of trust and health consciousness influence customer’s attitude. Eventually, the customer’s attitude and subjective norms influence the intentions to buy health supplements. The authors used a sample based on Jabodetabek area that assume they have similar access to perceived information quality. The present study also has not considered educational and economic status of the respondents
Downloads
Copyright (c) 2024 Purnama Dewi Pata
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
.png)
