Analysis of Social Media Marketing in Starbucks Indonesia
Abstract
In today's highly competitive business environment, effective digital marketing is essential for businesses to build brand presence and attract and retain customers. In Indonesia, internet users are increasing from year to year because they can access anything and easily explore the things they want to know. This research aims to analyze the digital marketing and social media content of Starbucks Indonesia. This research approach is a qualitative approach. In this research, the case study that will be used is Multiple Case Study. This research approach is a qualitative approach. In this research, the case study that will be used is Multiple Case Study.
Downloads
Copyright (c) 2024 Mirna Aulia, Irmawan Rahyadi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
.png)
