Pengaruh Spiritualitas Kewirausahaan, Pemasaran Media Sosial dan Kompetensi Wirausaha terhadap Kinerja Usaha pada Umkm Kabupaten Bekasi
Abstract
The condition of the business world is that there are still practices that only want to gain profit without paying attention to moral and ethical aspects. This research is a quantitative research with primary data and secondary data, the sample used is 100 business actors to determine the effect of the variables forming the business performance. Methods of data collection using questionnaires and observations, then the results were tested using the Statistical Package for the Social Sciences (SPSS) through validity-reliability tests, classical assumption tests and multiple regression analysis. The results of the study show that the spiritual variables of entrepreneurship and entrepreneurial competence have a significant influence on the business performance of SME’s in Bekasi Regency, while the variables of social media marketing do not have a significant effect.
Downloads
Copyright (c) 2023 Junedi Junedi, Adibah Yahya
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
.png)
