Ellen Santoso, Gunardi Lie
1924 Syntax Idea, Vol. 6, No. 04, April 2024
the issue of insolvency, which is often not explained by the company or its agents at the
beginning of the transaction (Kasabov, 2015). Payment to consumers affected by
bankruptcy is made by the receivership who takes care of the bankrupt assets, after
going through a verification process. This process is considered inefficient by bankrupt
consumers because they often do not understand the procedure for returning their rights
or even do not realize that the company has gone bankrupt (Cincinelli & Piatti, 2021).
To protect and empower consumers, awareness, knowledge, skills, and
independence are needed for consumers to protect themselves and encourage
responsible business behavior. In addition, state intervention through the legal
protection system for consumers is also necessary. Based on these considerations, legal
instruments are needed that create a balance between consumer protection and business
actors, so as to create a healthy economy. Law Number 8 of 1999 concerning Consumer
Protection is one of the laws that aims to create this legal framework (Asyhadie, 2011).
Law Number 8 of 1999 concerning Consumer Protection affirms that national
development aims to create a just and prosperous society materially and spiritually, in
the context of economic democracy rooted in Pancasila and the 1945 Constitution. In
this case, national economic growth must support the development of the business
world in order to produce various goods and services with technology that improves
people's welfare without harming consumers. To achieve this goal, a solid legal basis is
needed for the government and society to protect and empower consumers through
consumer coaching and education (Suhargon & Anggeraini, 2021).
Consumer protection law cannot stand alone, but must be integrated in an
economic system involving business actors. Changes in the complexity of the economic
system affect the legal structure in the relationship between producers and consumers.
This change began with a paradigm shift in the relationship from "caveat emptor"
(cautious consumers) to "caveat venditor" (producers responsible for protecting
consumers). Consumer protection has put consumers in a weaker position in their
interactions with businesses, especially because of standard agreements that often
benefit from business actors.
The Consumer Protection Law basically aims to create equality between
consumers and business actors. However, the concept of consumer protection as a
necessity must continue to be socialized to build fair and equal relationships between
consumers and business actors, as well as to balance profit-oriented business activities
with consumer interests. To address the complexity of litigation, the Consumer
Protection Act offers alternatives to out-of-court dispute resolution, such as through
conciliation, mediation, and arbitration.
A company's financial failure can lead to legal uncertainty related to dispute
resolution between bankrupt businesses and affected consumers (Hwang & Edwards,
2015). In this context, the Consumer Protection Law becomes the relevant legal
framework for resolving disputes between the two parties.
When a company faces bankruptcy, consumers are often the most affected. They
may have claims against the company, such as warranty claims, refunds, or after-sales