Syntax Idea: p�ISSN: 2684-6853 e-ISSN: 2684-883X�
Vol. 3, No. 6, Juni 2021
CORPORATE SOCIAL
RESPONSIBILITY (CSR) APPLICATION OF PT. SIDO MUNCUL, TBK FOR IMPROVING
COMMUNITY WELFARE IN EDUCATION
Putri Ayu Tirta
Wangi, Setyo Riyanto, Luthfita Ayu Diarta
Universitas Mercu
Buana, Jakarta, Indonesia
Email: [email protected], [email protected],
Abstract
Corporate Social Responsibility (CSR) is an awareness and understanding
of the company that is obtained directly or indirectly as one of the important
things to be maximized because of the great reputation benefits obtained from
the company's CSR activities. CSR is a business commitment so that companies
act ethically in running operations legally and contribute to improving the
welfare of company employees, local communities, and the wider community. In
the literature study, it was found that the benefits will be obtained for the
company and the surrounding community.
Keywords: corporate responsibility; csr; community
welfare
Introduction
At present it has become a global trend, namely the
increasing global public concern about environmentally friendly products, this
certainly raises the company's concern so that it is not only business-oriented
but also ensures that the company continues to operate in a sustainable manner
and remains positioned as part of the community and the environment around (Adrian Sutedi, 2015).
PT. Sido Muncul, who is a
well-known herbal medicine producer in Indonesia, is also aware of the
Corporate Social Responsibility program to carry out social responsibility in
the form of assistance to improve the welfare of the environment and the
community around the company which later with this program can improve the
company's image in the view of the wider community. In addition, the results of
the assistance program run by PT. Sido Appears if the program is successful and
runs well, the community will think that PT. Sido Muncul
is considered to be a company that is responsive to the community.
Corporate Social Responsibility makes the strength to
protect the world still better when it comes to managing the activation it
looks bad on. With this in mind, at the end of the day the world will still be
able to keep track of how to make it appear to be so good (AS Utomo, 2017).
Corporate social responsibility has been strictly
regulated in Indonesia, namely in Law number 40 of 2007 concerning Limited
Liability Companies, Law Number 25 of 2007 concerning investment and regulation
of the state minister for state-owned enterprises number per-5 / MBU / 2007
regarding programs partnership state-owned enterprises. with small and
environmental business program, especially for SOE PROGRAM. As long as it was
held, the results of the research were collected again in Nо's
Draw. 40 2007 about the territional private vocational
school (GB Nayenggita, ST Raharjo, 2019).
Corporate Social Responsibility activity for the
community is a process that moves and relates to existing resources in the
community, which are currently starting to be maximally utilized by the company
(MB S & ST Raharjo, 2005). As a group that
is different from the outside, the main matter of which is to give an accurate
view of the internal content (Astri, 2012). �To be more precise, before implementing CSR
activities, it should be adapted first to the conditions of the local community
in order to help implement CSR optimally and minimize so that
they are not blamed, especially to advance the quality of life of local
communities in Indonesia. With the explanation above, according to the author,
the relevant CSR concept is being carried out by PT. Sido Muncul which deals with the community.
Metode Research
Concept of Corporate Social Responsibility
According to Tadvadа, Corporate Social Responsibility raises no signs of problems that are carried out outside the management of the management and under the law (Tamvada, 2020). The purpose of Tamvada's explanation is that CSR is a social activity carried out by a company not for the purpose of business interests but is related to social activities in helping the community and has been regulated according to the provisions of the law. Meanwhile, according to Jamali & Mirshak, defining CSR is a concept that has caught the world's attention and gained new resonance in the global economy. Corporate social responsibility has been in high demand in recent years from the emergence of globalization and international trade which is reflected in increased business trade as well as new complexities and demands for increased transparency and corporate citizenship (Jamali & Mirshak, 2007).
Corporate Social Responsibility
activities are a concept of good and healthy corporate governance so that the
behavior of business people has a reference in managing all company stakeholder
relationships. This is intended so that the company can fulfill properly in
preventing mistakes that are implemented as a strategy and ensure that these
mistakes can be prevented and do not have an adverse effect on the environment.
Application of Corporate Social Responsibility
The implementation of
CSR carried out by the company will help increase a good reputation, thereby
increasing consumer confidence in the company, whether the products or services
it sells. Indirectly, this implementation is very important for companies to
increase consumer trust, although it does not happen quickly, but in the long
term, the results of this implementation that have been implemented will be
very useful to increase consumer confidence (Carroll & Shabana, 2010).
Benefits of Corporate Social Responsibility
The benefits of CSR are
also so that companies continue to act ethically in accordance with the
regulations that have been implemented by the government to continue to pay
attention to the community and the surrounding environment, to build the
community's economy so that it will be better so that the welfare of the
community will also increase. This is because the economy and welfare are
mutually sustainable and have a close relationship (Valentin,
2020).
CSR has the aim of encouraging the business world to
be more ethical when carrying out business activities and not to adversely
affect society and the environment. That way, in the end the company will
survive in a sustainable manner so that it can get good benefits for the
economy and social welfare which is the goal of forming the business (Valentin,
2020).
Results and Discussion
This
research has been carried out until the sampling stage and preparation for the
manufacture of the medium, so that the data collection technique which is
carried out through laboratory tests cannot be carried out. So, to obtain data,
it can only be obtained through literature review (Perwita, 2011).
Corporate
Social Responsibility assistance program conducted by PT. Sido Muncul is manifested in several programs such as
scholarships for outstanding students and students who are less well off
financially. The programs run by the company are carried out to help improve
the welfare of the community in the field of education, so that students who
are less able to get a proper education so that one day they can change the
welfare of their families or the surrounding environment (Pratiwi, 2017).
The
assistance provided is not only in the form of scholarships, but PT. Sido Muncul also conducts a CSR program in the health sector for
students and students who are entitled to receive assistance. One of the health
assistance that is obtained is health insurance to ensure the health of the
scholarship recipients so that in studying education can be carried out
properly in a healthy condition and can follow all the educational processes
that have been determined (Hidayanti, 2019). Even the construction of
educational facilities is also carried out by PT. Sido Appears in several
schools that require renovation funds. Assistance for the construction of this
facility aims to ensure that the learning space for students can be fulfilled
properly so that the learning process of the students can be fun and safe. The
construction of educational facilities is also carried out by company (Karaca, 2020).
Directly
related to the concept of CSR, companies must adapt to existing changes to
implement appropriate business strategies, but must remain focused on the value
of social activities that exist in CSR implementation (H. Aguinis, I. Villamor, 2020).
Corporate
Social Responsibility assistance program conducted by PT. Sido Muncul must adjust the interests of the target
beneficiaries so that the aid distributed remains optimal. Of course, aid distribution
activities must also be right on target by paying attention to the
implementation of Corporate Social Responsibility in accordance with the
stipulated provisions.
Conclusion
Based
on the analysis of the literature that has been conducted, CSR is mandatory
because it is regulated in accordance with Law Number 40 of 2007 concerning
Limited Liability Companies, Law Number 25 of 2007 concerning Investment, and
Regulation of the StateMinister for State-Owned
Enterprises Number Per-5 / MBU / 2007 regarding the BUMN Partnership Program
with Small Businesses and the Community Development Program, especially for
BUMN companies. After that, corporate social responsibility is included again
in Law No. 40 of 2007 concerning Limited Liability Companies.
The
benefits obtained by PT. Sido Muncul in carrying out
Corporate Social Responsibility is that the community will increasingly trust
and improve the company's image, the better so that the negative stigma against
the company can be lost. It is also hoped that CSR implementation will not only
be carried out in the short term, but can be carried out in a sustainable
manner so that the benefits of the Corporate Social Responsibility program can
help the welfare of education for underprivileged students and students.
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Putri Ayu Tirta
Wangi, Setyo Riyanto, Luthfita Ayu Diarta (2021) |
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